Clarify · Stage 01
Who are you really for?
A few questions to sharpen exactly who you serve best — the markets, the buildings, the owners, and the moment they're most likely to sell. Your answers flow straight into your Prospecting Plan.
Where do you compete?
The markets you know best — where you have a real reference point and the right to win the listing.
What kind of buildings?
The asset classes you focus on, and the deal size where you do your best work.
Who owns them?
The kind of owner you serve best — the people behind the buildings.
Why would they sell now?
Sales are triggered by transitions — the 4 D's. Choose the moments you're hunting for in your market.
Why you, and what's a great fit?
The case only you can make — and the kind of client you most want more of.
Your ideal client
This feeds your Prospecting Plan. Your markets, asset classes, owner profile, triggers, and edge pre-fill the plan so you can go straight to building your target list.